Local inventory ads tested by Google to boost search monetization

Mobile Google search traffic

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info used to hold local pack spots. The mobile advertisements would be carefully…

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Google mobile ads may AMP up and slim down

Google mobile ads

A new advertising initiative has been designed to enhance the delivery of content on the mobile web. Google mobile ads are heading in a direction that has been designed to speed up their rate of delivery. At the moment, a primary complaint is that they are too slow. The company is using its accelerated mobile pages (AMP) to provide a faster experience. The AMP project for mobile ads is meant to make it possible for advertising to load more quickly on smartphones. AMP for Google mobile ads is essentially a…

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Google has big plans for mobile advertising

Google mobile ads

Google intends to make its ads much better for Canadian mobile consumers Google has big plans for mobile advertising in Canada in 2015. This year, the company saw a great number of Canadian consumers begin using mobile devices in their daily lives. Next year, Google anticipates that people will become further obsessed with their smartphones and tablets, which may lead to new advertising opportunities for Google and its partners. Google’s Canadian division has been shifting its focus to be more mobile-centric in order to accommodate the changes in consumer behavior.…

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Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

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How businesses are stepping into the world of mobile search advertising

Example of Mobile Ad

This year is already the best so far for mobile, as consumers spend more time on apps for mobile than on the web for the first time, and as mobile devices begin to step up to the number of laptop and PC sales. However, according to eMarketer, in the United States this year, mobile advertising is expected to reach only $1.1 billion, and mobile search will make up only $295.1 million of that. When compared to the $31.3 billion that American companies are spending on online marketing, and that $14.4…

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Google directs AdSense toward mobile web, halting AdMob in that market

Google

Due to the crossover that was bound to occur between AdSense and AdMob in terms of their offerings to the mobile advertising marketplace, Google will be pushing AdSense to publishers as it withdraws AdMob support from mobile. Experts are anticipating a number of cuts and integrations of features to both platforms. It first purchased AdMob in 2009 for $750 million, in a direct attempt to capitalize on the mobile advertising market. This form of advertising, but on the mobile web and with apps, is a natural complement to the search…

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Report shows that spending is stagnating for mobile advertising

Mobile Advertising

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…

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