Local inventory ads tested by Google to boost search monetization

Mobile Google search traffic

Mobile marketing will soon be changing again as consumers see recommendations based on items in stock. Google is moving forward with a new type of mobile marketing involving local inventory ads. These are designed to improve the monetization of local searches conducted through its mobile search engine. These new mobile advertisements may replace certain local business search query results. These local inventory ads may soon be displayed in search query results where local businesses and their basic info used to hold local pack spots. The mobile advertisements would be carefully…

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Google mobile ads may AMP up and slim down

Google mobile ads

A new advertising initiative has been designed to enhance the delivery of content on the mobile web. Google mobile ads are heading in a direction that has been designed to speed up their rate of delivery. At the moment, a primary complaint is that they are too slow. The company is using its accelerated mobile pages (AMP) to provide a faster experience. The AMP project for mobile ads is meant to make it possible for advertising to load more quickly on smartphones. AMP for Google mobile ads is essentially a…

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Google interstitial mobile ads dropped in response to user dislike

Night Shift touchscreen Apple ipad

Data showed that 70 percent of users didn’t like this style of advertising, so the tech giant has dropped them. Interstitial advertising is exceptionally common among mobile ads, popping up over the content that a device user is viewing and encouraging them to take additional actions, such as to “get the app.” The issue that mobile marketing firms have been experiencing is that users don’t like them. Google has examined the results of a new study and determined that 7 out of every 10 users do not like the interstitial…

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Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

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Google sends the mobile ad marketplace beyond the forecasts of the industry

Mobile Advertising trends

The mobile advertising marketplace in the United States is currently in a state of explosion, and is growing much more rapidly than even the highest projections that had been made by the industry’s analysts. Google mobile search is currently receiving a great deal of the credit for the advertising business that reached all new heights last year and this year is already lining up to leave 2011’s figures in the dust. The recent surge in the ownership of smartphones and the omnipresence of the mobile ad networks – such as…

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