google marketing Archives

Half of all revenues from mobile ads go to Google and Facebook

02/10/201502/07/2015 John Montgallo

Last year, 50 percent of all revenues from smartphone and tablet based advertising went to these two giants. While Google still holds the position as the top earner through mobile ads, Facebook is quickly on the rise and is now starting to move into the territory that had previously been held by the top search engine. Together, however, the share of the mobile advertising market of the two companies is 50 percent. At a time in which the smartphone based advertising market has never been hotter, that 50 percent share…

Mobile ads from Google Canada designed to avoid being “creepy” in 2015

01/05/201501/03/2015 John Montgallo

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

Mobile social media marketing will take off in 2014

01/10/201401/07/2014 John Montgallo

Currently campaigns are considered to be incomplete until they involve some level of social network. When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well. A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates. Smartphone owners are using their devices to…

Social media marketing used by royals to announce birth of William and Kate’s son

07/24/201307/24/2013 Julie Campbell

Social media marketing - will and kate - new baby boy

When the couple brought their baby into the world, the entire globe heard about it on their favorite online networks. Even before Kate Middleton and Prince William’s new son was born, people were already talking about it online, and the royal family used social media marketing to its fullest by keeping the world up to date. When the child finally made his appearance, it was announced on Twitter and Instagram on top of traditional means. Following the initial announcement by the Duke and Duchess of Cambridge, social media marketing continued…

Social media marketing could be reaching the saturation point

04/06/201304/04/2013 Jennifer Goula

A new Mindshare report has suggested that within the next two years, this channel may present challenges. A new industry forecast has just been released by Mindshare, which has revealed that over the next two years, it is likely that advertisers and marketers will find that they are challenged by saturation in the area of social media marketing. This is being predicted as a tremendous amount of consumer data is suddenly being produced in digital media. The prediction stated that as mobile becomes one of the leading areas through which…