Rapidly increasing adoption of mobile devices boosts Google’s advertising income

Mobile gaming

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

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GNC’s thought process behind their clean and easy mobile site

Example of a good search mobile website

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…

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