The popular television series will be starting its fifth season on November 29 and is using virtual reality marketing. A new Vikings VR app was recently launched to provide fans with a unique experience to hold them over until the next season starts. This mobile marketing technique was expanded with participation in events such as the Fan Expo in Toronto, where Vikings branded Google Cardboard virtual reality viewer devices were distributed to attendees for free. The mobile application offers an immersive experience into the show featuring some of the hit’s…
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