google augmented reality Archives

Google rolls out augmented reality advertising for eye and lip products

11/07/202311/06/2023 Sam Lambert

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

Google crowdsources pictures of landmarks for its AR and VR 3D modeling

08/18/202008/17/2020 Sam Lambert

3D Modeling - NeRF in the Wild - Neural Radiance Fields for Unconstrained Photo Collections - NeRF-W YouTube

This strategy is meant to help create a more convincing and accurate viewer experience. Google researchers have developed a strategy to automate the 3D modeling process while enhancing the results it generates through photo crowdsourcing. The tech giant is collecting the images of landmark locations to create convincing replications. The idea of the 3D modeling technique is to use pictures of the real places including both the landmarks and their lighting. The technology employed is called neural radiance fields (NeRF). It extracts three-dimensional depth data from 2D images by measuring…

Google search AR feature now lets you see animals through augmented reality

06/06/201906/05/2019 Stephanie Beck

Google Search AR Feature - AR animal search - Google

The AR feature is part of Google’s new augmented reality models. A new Google search AR app feature has been launched by the Internet giant. The company announced its new augmented reality models back in May at its I/O developer’s conference. This new feature allows smartphone users to view a 3D image of certain search results, including some animals. The AR feature works with several different animals. To view the animals in augmented reality mode, users will require an ARCore or ARKit-ready Android phone or iPhone. Using a compatible smartphone,…

Google augmented reality goal is “100 million” devices before next spring

08/31/201708/30/2017 Sam Lambert

The search engine giant is geared up to bring an AR technology to millions of devices throughout the winter. A recent Google augmented reality announcement revealed the search engine giant has plans to rival Apple in the AR technology sphere. The reason is that its future upcoming platform that will make it possible for Android phone users to use AR apps without hardware changes. Apple has been working on its own iOS update which will include a push toward augmented reality use. At the same time, a Google augmented reality…

Augmented reality mobile app from Google boosts user capabilities

10/02/201409/29/2014 Jennifer Goula

The Ingress game is now giving its players the opportunity to create custom missions. The Google augmented reality game app called Ingress, that has achieved considerable attention in certain specific geographical areas is now expanding its possibilities and is enhancing its experience for users through the addition of more features. The Ingress game causes its players to have to choose from between two factions and capture portals. The augmented reality component of the game places these virtual portals in actual places in real life in many different cities. The two…