Google rolls out augmented reality advertising for eye and lip products

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

Read More

Google search AR feature now lets you see animals through augmented reality

Google Search AR Feature - AR animal search - Google

The AR feature is part of Google’s new augmented reality models. A new Google search AR app feature has been launched by the Internet giant. The company announced its new augmented reality models back in May at its I/O developer’s conference. This new feature allows smartphone users to view a 3D image of certain search results, including some animals. The AR feature works with several different animals. To view the animals in augmented reality mode, users will require an ARCore or ARKit-ready Android phone or iPhone. Using a compatible smartphone,…

Read More

Childish Gambino and Google team up for AR experience

PHAROS AR - AR expeirience - Google & Childish Gambino

Childish Gambino has released a new single that is available only through a new augmented reality app. The AR experience from Google and Childish Gambino is called PHAROS AR. The augmented reality (AR) app was released for Android mobile phones on Wednesday and gives users the chance to explore a virtual interactive space where they can hear the musician’s new song “Algorythm.” Fans of Childish Gambino can journey through his universe while listening to his latest music. The PHAROS AR app can be downloaded from the Google Play Store for…

Read More

Augmented reality may be 30 percent bigger every year

online augmented reality

Research is showing that the AR technology market is experiencing a steady rapid growth. According to a recent study by TechSci Research, the augmented reality market in the United States is expected to grow by 30 percent every year from now until the close of 2018. This trend is the result of the growing familiarity among consumers with AR technology. The TechSci Research results also indicated that as time progresses, there will be a much greater push in augmented reality, which will drive the technology forward and will bring about…

Read More

Google ups production on augmented reality glasses

Google glass augmented reality glasses wearable technology

Augmented reality glasses gain momentum Google has been working to generate hype around its augmented reality glasses, called Glass, for some time. The company has high hopes for the product, believing that it will become a powerful social media tool and help people see the world in a new way with the help of augmented reality technology. Despite some initial uncertainty regarding the features of Glass, the augmented reality glasses have managed to win a great deal of interest among a wide range of people. Production for Glass is on…

Read More