Mobile commerce website at GNC beefs up and gets injured

Mobile Commerce Trends

The increased size of the site, said Keynote, has caused its homepage to take far too long to load. According to the latest Mobile Commerce Performance Index from Keynote Systems, GNC bulked up its smartphone website to such a degree that it dropped its rank down to 28th place out of a possible 30, this week. The General Nutrition Centers Inc. website is now hurting from impossibly long load times. The goal of mobile commerce websites, according to Keynote and most other experts in the industry, is to make sure…

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GNC’s thought process behind their clean and easy mobile site

Example of a good search mobile website

Another merchant takes advantage of the growing mobile platforms and the numerous tools that can be used. General Nutrition Centers Inc., (GNC) recently launched their new mobile commerce site. With the help of an m-commerce technology provider and Google Commerce Search, they achieved a unique and improved site. GNC wanted something different than the typical mobile commerce shopping site. They wanted to do something that would make them stand out among any competitors. Their new site offers certain functions and features that many retailers aren’t adding to their m-commerce sites.…

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