GMO QR codes may never take off

USDA qr code labels GMO food organic

A recent study showed that the majority of consumers aren’t interested in scanning for more information. A new poll has found that most consumers aren’t likely to scan GMO QR codes to learn more about their foods. The research looked into the scannable codes which may soon be used to identify products containing genetically modified organisms among their ingredients. Among the respondents, only 40 percent said they would be willing to scan quick response codes for this information. The Annenberg Public Policy Center from the University of Pennsylvania conducted this…

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