Wearable technology will experience another shakeup with brain scanning

wearable technology brain scanning

This is expected to change not only the wearables industry, but mobile marketing, as well. According to a recent statement released by a leading wearable technology industry figure, Tony Gaitatzis, augmented reality glasses and other similar forms of device could soon begin collecting data that could be able to deliver mobile marketing ads that are specific to the mood, personal taste, and location of the wearer. This use of wearables could entirely revolutionize the way that ads are presented to consumers. Gaitatzis is the PND chief technology officer. That company…

Read More

6 Types of Mobile Marketing You Can Use For Your Business

In this generation, more and more people are learning to be comfortable with doing things on-the-go, hence the rise of smartphone users. Those small devices provide convenience as they can be used as a digital scheduler, clock, television, music player, game console, Internet browser, and more. In fact, according to Pew Internet, more than half of the adult population in the United States owns a smartphone. On top of this, Asymco analyst Horace Dediu recently said that almost 600,000 Americans are purchasing smartphones every week. The rate of smartphone adoption…

Read More

The latest mobile marketing trends for 2012

MCommerce

From geogargeting to a barcode scanning app, mobile commerce is getting wider and more creative. Smartphones are a part of the daily lives of half of all cell phone owners in the United States, and are also rapidly increasing their penetration around the world, so it only makes sense that mobile commerce should be taking off at an equally significant rate, and that it should be implemented in a broad range of new ways in order to keep up with the latest trends. Mobile marketing has opened up a wide…

Read More

The difference location based marketing can make for a business

mobile marketing spending worldwide

More brands and companies are using mobile marketing with geotargeting technology to reach customers. With all of the different companies, brands, and products currently available, the owners of many small businesses are struggling to understand how they can make a connection with their customers, and are beginning to take notice of location based marketing. The internet is bursting with mobile marketing opportunities, it is simply a matter of knowing how to access them. Over 7 out of every 10 users of the internet are also online shoppers, according to a…

Read More

New 1st Guard iPhone claims app powered by Pitney Bowes

insurance industry mobile technology

1st Guard, an insurance company with a specialty for owner/operator truck and fleet coverage, has announced its latest insurance news as the adoption of Pitney Bowes Software, which is a geo-locational software solution that will allow the company streamline its operations and offer superior claims and customer service. According to the vendor statement for 1st Guard, these goals will be met through the insurance company’s TRUCKER1 app, which will allow the drivers toobtain access to their coverage data so that when a claim needs to be made, they will be…

Read More

The continuing importance of location to mobile commerce and marketing

Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

Read More

How much does location matter to a mobile marketing campaign?

Geotargeting

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…

Read More

Mobile discount coupons focus on QR code and social media compatibility

Mobile gaming

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform links for some time now, but it wasn’t until mobile couponing arrived that this…

Read More

Eenox launches new QR code management service called Qube

Eenox, a web technology startup founded in 2011, has launched a new QR code management service called Qube. As QR codes become more widely known amongst consumers, companies are starting to see how important it is to keep control of their QR codes. Code management services are not especially new to the world of QR codes, but many are quite similar to one another. Qube aims to be different through the use of emerging geolocation technologies that will help companies learn how to place their codes effectively. The service utilizes…

Read More

ViVOtech brings NFC-based mobile marketing software to retailers

mobile commerce and NFC technology

ViVOtech – a software and systems company that uses near field communication (NFC) based technology – used their time at the NRF Annual Convention & Expo to launch their ViVOtouch mobile marketing software platform. This newly unveiled product is designed to provide retailers with the ability to offer consumers personalized content, loyalty programs, and discount opportunities, as it provides a real-time, interactive NFC-based shopping experience for customers whose mobile devices are enabled with this technology. By using ViVOtouch, mall operators, retailers, discount coupon services, and service providers are capable of…

Read More