QR Code Press » Entries tagged with "geotargeting"
Research indicates that mobile marketing is the direction of the future
A poll by AT&T has proven that social media marketing will be vital in this effort. AT&T has just released the findings from a study that has shown that social and mobile marketing are the next big thing. Though word of mouth may still be king, but technology is experiencing massive growth. Among the small businesses that took part in the survey, almost 60 percent stated that they intend to spend more on their marketing online in 2012 … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing
The latest mobile marketing trends for 2012
From geogargeting to a barcode scanning app, mobile commerce is getting wider and more creative. Smartphones are a part of the daily lives of half of all cell phone owners in the United States, and are also rapidly increasing their penetration around the world, so it only makes sense that mobile commerce should be taking off at an equally significant rate, and that it should be implemented in a broad range of new ways in order … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, Trends
The difference location based marketing can make for a business
More brands and companies are using mobile marketing with geotargeting technology to reach customers. With all of the different companies, brands, and products currently available, the owners of many small businesses are struggling to understand how they can make a connection with their customers, and are beginning to take notice of location based marketing. The internet is bursting with mobile marketing opportunities, it is simply a matter of knowing how to access them. Over 7 out of every … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
New 1st Guard iPhone claims app powered by Pitney Bowes
1st Guard, an insurance company with a specialty for owner/operator truck and fleet coverage, has announced its latest insurance news as the adoption of Pitney Bowes Software, which is a geo-locational software solution that will allow the company streamline its operations and offer superior claims and customer service. According to the vendor statement for 1st Guard, these goals will be met through the insurance company’s TRUCKER1 app, which will allow the drivers toobtain access to their … Read entire article »
Filed under: Featured News, Mobile Commerce
The continuing importance of location to mobile commerce and marketing
According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends
How much does location matter to a mobile marketing campaign?
According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual … Read entire article »
Filed under: Featured News, Mobile Commerce, Mobile Marketing
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