Wearable technology will experience another shakeup with brain scanning

wearable technology brain scanning

This is expected to change not only the wearables industry, but mobile marketing, as well. According to a recent statement released by a leading wearable technology industry figure, Tony Gaitatzis, augmented reality glasses and other similar forms of device could soon begin collecting data that could be able to deliver mobile marketing ads that are specific to the mood, personal taste, and location of the wearer. This use of wearables could entirely revolutionize the way that ads are presented to consumers. Gaitatzis is the PND chief technology officer. That company…

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6 Types of Mobile Marketing You Can Use For Your Business

Mobile Marketing2

In this generation, more and more people are learning to be comfortable with doing things on-the-go, hence the rise of smartphone users. Those small devices provide convenience as they can be used as a digital scheduler, clock, television, music player, game console, Internet browser, and more. In fact, according to Pew Internet, more than half of the adult population in the United States owns a smartphone. On top of this, Asymco analyst Horace Dediu recently said that almost 600,000 Americans are purchasing smartphones every week. The rate of smartphone adoption…

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The latest mobile marketing trends for 2012


From geogargeting to a barcode scanning app, mobile commerce is getting wider and more creative. Smartphones are a part of the daily lives of half of all cell phone owners in the United States, and are also rapidly increasing their penetration around the world, so it only makes sense that mobile commerce should be taking off at an equally significant rate, and that it should be implemented in a broad range of new ways in order to keep up with the latest trends. Mobile marketing has opened up a wide…

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The difference location based marketing can make for a business

mobile marketing spending worldwide

More brands and companies are using mobile marketing with geotargeting technology to reach customers. With all of the different companies, brands, and products currently available, the owners of many small businesses are struggling to understand how they can make a connection with their customers, and are beginning to take notice of location based marketing. The internet is bursting with mobile marketing opportunities, it is simply a matter of knowing how to access them. Over 7 out of every 10 users of the internet are also online shoppers, according to a…

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