geotargeting practices Archives

Digby announces release of new Localpoint platform

01/18/201201/18/2012 Jesse Collins

Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…

What the new year holds for tech and commerce

01/15/201201/15/2012 Jennifer Goula

Last year, the technology world reached a critical point where the world saw dramatic changes toward mobile marketing, collaborative consumption, social commerce, empowered individuals, and education sector disruptions. The predictions for 2012 indicate that this year will be even more exciting than last year, across the board. Among the main points of focus in tech this year is mobile. Absolutely everything in the mobile world is at the cusp of significant and meaningful changes, and they will be growing extremely rapidly because of the global mobile connectivity levels that are…

Best Buy uses a geo-targeted mobile promotion to bring more consumers through its doors

12/02/201103/21/2014 Julie Campbell

Best Buy has been running a new form of geo-targeted ad within the iPhone app by Pandora, to help users to locate the nearest store. According to a mobile marketing consultant from Boston named Wilson Kerr, “Delivering a mobile call to action when a consumer is close to a location is very smart.” Kerr said that consumers with mobile devices who are traveling near one of the store’s locations are more capable of acting on one of these messages and heading to a store where they can make a purchase.…

Mobile Privacy Bill proposed by two Senators

06/19/2011 John Montgallo

Sen. Richard Blumenthal and Sen. Al Franken

A new mobile privacy bill has been proposed by two senators, following an uproar through the media about Google and Apple devices capable of tracking and collecting information about the user of a mobile device. The upset – which has been labeled “Locationgate” – began in April 2011 when an open source application was released by two British researchers, allowing Apple customers to see what data was being stored on their 3G iPads and iPhones regarding their locations. The shake-up soon came to include Google customers and their devices, as…