Geolocation delivery promoted by McDonald’s to encourage mobile app use

Geolocation delivery - McDonald's Restaurant Sign

McDonald’s Sweden introduces a mobile marketing campaign involving QR codes. In order to encourage mobile use among its customers, McDonald’s Sweden launched a geolocation delivery marketing campaign. The campaign saw the fast food company give out free limited-edition picnic blankets that featured a QR (quick response) code. The code let people place food delivery orders from their phone. Consumers had their food delivered to the blanket’s location. More specifically, the way it works is users in Sweden who have the blanket can use the McDonald’s mobile app to place an…

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Mobile ad trends include 170 percent increase in geolocation data demand

mobile ad revenues trends texting push notifications

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

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Mobile marketing using geolocation is helping to boost real world campaign results

geolocation mobile shopping

A growing number of companies are using location based advertising technology to reach consumers. Mobile marketing and analytics platform, Upsight, has now announced the launch of its new Upsight GeoTrigger beta, which is for a solution that they are creating in order to help advertisers to be able to reach consumers on their smartphones while discovering where those individuals are in the world so that they can be engaged with appropriate campaigns. A recent Forrester survey revealed that there are a number of features, such as location, expected by app…

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