When it comes to the soda giant’s war against Coca Cola, its grammar is holding it back. An agency based in London, Disruptive Communications, has released the results of one of its most recent studies, which has shown that when it comes to social media marketing from brands, consumers feel that proper grammar is more important than any other factor. When their favorite brand fail in that area, it hurts their opinion of that company. This is exactly why Pepsi’s social media marketing efforts have actually been more damaging than…
Read MoreSocial media marketing at Pepsi hurting from grammatical errors
