In an effort to reach out to a new generation of tech-savvy consumer, General Mills, the acclaimed food production company, has announced that it will begin experimenting with QR codes. The codes have had a far-reaching impact on the world of marketing. As advertisers struggled to connect with consumers who were growing more mobile, they turned to QR codes to help close the gap. Thus far, the codes have seen more success than failure and are gaining traction with consumers around the world. General Mills will be adding the codes…
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