Gen Z prefers TikTok and Instagram to Google Search

Google Search via mobile phone

The tech giant is starting to feel the pinch of the generation’s trend toward social media searching. Google Search internal data has found that about 40 percent of Gen Z is using social media platforms such as TikTok and Instagram for searching. Gen Z is more likely to head to a social media platform than a search engine to answer a question. A recent report published by Insider stated that Google is now feeling the pain from this growing Gen Z trend of using TikTok and Instagram for searching instead…

Read More

Mobile payments are replacing cash and cards for younger consumers

Mobile payments - Person paying with mobile phone

A growing number of young people are turning to their phones to complete transactions. Young people are increasingly turning to mobile payments to make their purchases, as they use traditional transaction methods to a decreasing degree, said the result of new Marqeta data. The card issuing platform released the results of a recent survey of 4,000 customers across 3 continents. The Marqeta survey involved the participation of 4,000 respondents living on three continents. Of those respondents, 1,000 were from the United Kingdom. What the survey found was that most (61…

Read More

Gen Z prefers mobile wallets to cash and bank accounts

Mobile wallets - Person paying with mobile

Millennials are also open to accepting digital transactions as well as cryptocurrency. As the American government takes steps to adopt but also regulate cryptocurrency, research is showing that some people in the US and a dozen other countries are more willing to use mobile wallets with those digital coins than others. Younger customers find crypto to be more appealing than cash and bank accounts. Survey results from global payment platform provider Thunes recently showed that Gen Z is interested in using cryptocurrency for making purchases and investments, among other transactions.…

Read More

The metaverse may not be Meta’s best path to gaining Gen Z leaving Facebook

Metaverse Gen Z

According to a recent study, teens are split as to whether the concept sounds appealing to them. The results of a new survey of Gen Z showed that while Meta may think that the metaverse is the key to capturing those stepping away from Facebook, this might not end up being the case. This new strategy to use virtual reality to build a broader audience isn’t appealing to teens as expected. Piper Sandler recently released a Gen Z research report showing the results of a survey of the generation’s opinions…

Read More

Mobile mall app uniquely appeals to Gen Z shoppers

Mobile mall app - Teen on mobile phone

Dote delivers seamless shopping experience to young mobile consumers. The mobile shopping and social media app has designed itself to be the ideal mobile mall app for generation Z (Gen Z) smartphone shoppers. Generation Z is growing to be retail’s largest group of consumers. Generation Z, often known as “digital natives,” are typically classified as the demographic of people born around the mid 1990’s to mid 2000’s. Individuals a part of this category have typically used the internet at a young age and are generally comfortable with online technology and…

Read More