Mobile Gaming is Gaining Steam

augmented reality mobile gaming

The game industry is beginning to focus more seriously on the mobile space. Gaming has long been a primary form of entertainment for many people around the world, but the advent of mobile technology has made it possible for people to play games wherever they are at any given time. The economic potential of mobile games is often understated, even within the game industry itself, but these games are part of one of the most lucrative business sectors in gaming today. Revenue generated by the game industry, as a whole,…

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QR codes hidden throughout the Borderlands 2 game

QR Codes used in video games

The locations of those mystery codes have now been revealed. Though the fact that there are QR codes hidden throughout the Borderlands 2 video game, many gamers are struggling to find them so that they will be able to scan them and discover what they provide. The Borderlands 2 game is filled with a number of different secrets, including the barcodes. For those who have been playing the game for a while, they will likely have seen at least a few of the QR codes here and there. However, there…

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Augmented reality special edition to be released on “Far Cry 3” covers

Augmented reality-Aurasma

Three successive publications in the U.S. will let fans interact with printed magazine pages. Leading gaming and technology media property producer, Future US, has announced that it will be releasing three special edition augmented reality covers for “Far Cry 3” in a row, which will give fans the chance to get more out of the experience through the use of their smartphones. The covers will be on PlayStation: The Official Magazine, Official Xbox Magazine, and PC Gamer. Each of those three magazine print covers will feature cutting edge augmented reality…

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Candy Lab aims to make marketing more robust with augmented reality

Augmented Reality app

  Candy Lab attempts to tackle interactive marketing issues Augmented reality is all the rage these days. Consumers are taking to augmented reality like a seal to water, which has created a promising opportunity for advertisers looking to connect with these tech-savvy individuals. Though advertisers are well aware of the marketing potential of augmented reality, few have found a way to engage consumers in an effective manner that is not considered intrusive. An augmented reality startup called Candy Lab may have the answer to this problem. Cachetown app turns advertisements…

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Augmented reality transforms Angry Birds

Augmented Reality Video

PendAR working to pioneer augmented reality gaming Augmented reality games are becoming a craze as more developers show interest in the technology. These interactive games are not being pioneered by giant developers like Sony or Microsoft, however, small developers, sometimes comprised of a single person, are leading the charge in augmented reality games. PendAR is one such developer. The company, which specializes in augmented reality, has brought the technology to one of the world’s most popular mobile games: Angry Birds. Angry Birds gets a 3D upgrade Angry Birds has provided…

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