A new study from Ypulse, a marketing and research firm aimed at youth, suggests that teens may be more confused by augmented reality than they are about QR codes. Augmented reality is currently a craze for a number of industries. Game developers and marketers are using the technology to create new experiences for consumers, but their efforts to expose younger people to the technology have not been going well. The study shows that only 11% of high school and college students have used augmented reality mobile application. More have used…
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The older the gamer, the more is spent on virtual products
MocoSpace, a mobile gaming community, has released the results of its survey that has shown that the older a person is, the greater the odds that he or she will purchase products in mobile social games, and the more they wills spend on those goods. The report indicated that gamers between the ages of 25 and 35 spend a larger amount of time using their mobile devices to play social games, but that it is the gamers over the age of 45 who spend the greatest amount of money on…
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