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Games can now use the new mobile news feed at Facebook as a viral channel

12/25/201111/23/2013 Stephanie Beck

There was a time that game companies at Facebook would draw a broader number of users through the news feeds of the gamers… which distributed the message to non-gamers, and though this channel was cut back, the social media company has now announced that it is using the mobile news feed to test game stories. Until now, game companies have been forced to use paid marketing techniques and actual word of mouth (as opposed to its digital equivalent) in order to grow their user numbers. However, this reinstatement of the…

The competition among mobile games is getting bigger and cheaper

09/29/201111/23/2013 L. Green

Though it appears as though the growth rate of the online gaming marketplace in China… has started to slow over the last couple of years, several specific types of games have seen skyrocketing popularity. Social games, web games, and mobile games have been drawing a large number of users when compared with most other types of online games that operate on game client servers. Game companies are now focusing on what they are calling “light online games” which are now being identified as a part of the sector with a…