This complements the unveiling of the health and wellness company’s new ecommerce site. Leading brand in health and wellness, fitness accessories and lifestyle media, Gaiam, has announced that it has just launched its brand new mcommerce website at the same time as its standard online commerce site on Demandware, which is an on-demand ecommerce company. Both sites have been launched using that company’s commerce platform. Gaiam is hoping that this move in mcommerce will help it to gain a larger degree of merchandising and marketing control. It is also seeking…
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