future of mobile commerce Archives

The talk on the street for mobile 2012 trends

12/30/2011 L. Green

Electronics, digital, and mobile will see exciting advances in 2012, leading to serious and important trends that will be usable by both businesses and consumers in the growing technology-enhanced world. Among the most significant that we will see next year are the following: • Augmented reality – Though this technology has already taken its first baby steps into the mobile world, being seen in location apps, games, coffee shops, and even business cards, this year it is expected to start making a place in everything from eyeglasses to cars and…

The look of m-commerce in 2012

12/22/201112/22/2011 Jorge Gonzalez

Mobile has already shown that it is about to dramatically change the way that we buy and sell, and as of the holiday season, it has become quite clear that smartphones and tablets are becoming increasingly important to the lives and shopping behaviors of consumers. With mobile devices available to them, consumers have come to expect to have large amounts of information, products, services, and communication available to them at every moment, no matter when or where they are. With this new perspective, it is obvious that the smartphone will…

Forrester and PayPal forecasts the replacement of traditional wallets by mobile devices in 5 years

11/29/2011 Jesse Collins

A report issued by PayPal and Forrester has indicated that mobile phone payments may replace transactions made through physical wallets as soon as 2016. Equally, ABI research made its own predictions about Google Wallet, which is an NFC technology-based mobile payment service that will encourage a more rapid adoption of this type of transaction by the end of next year, expecting global adoption in three years. Though the two calculations are different in terms of the timeline in which they figure these goals will be reached, the analysts still agree…

Future impact of mobile on e-commerce?

11/27/201111/27/2011 John Montgallo

With the start of the holiday shopping season, a record number of consumers will be using their mobile devices such as smartphones and tablets to make their purchases, instead of heading out to join the lineups in stores or even using their personal computers. Data from research performed by mobile ad network Jumptap and comScore shows that 31 percent of the owners of these devices have already purchased a product or service at some point through mobile channels. This figure, though, has not drawn half the attention of the 63…

Preparing for 2012’s mobile marketing environment

11/04/201111/04/2011 Julie Campbell

Every day there are more people who are adding themselves to the list of individuals who have smartphones, and these devices aren’t just meant for voice communication. Mobile data is now an important part of the smartphone industry and of peoples’ daily lives, from reading their newspapers to listening to music. Smartphones and tablets outsold PCs, laptops and netbooks in 2011, and this trend is expected to continue. The world is clearly becoming a mobile place. It’s up to retailers and marketers to keep up with the demands and expectations…