Mobile marketing sees competition between QR codes and NFC The world of marketing has changed with the rise of mobile technology. Advertisers began to adapt to this change years ago by adopting new ways to interact with mobile consumers. New technologies allow advertisers to engage these consumers in more dynamic ways. This has been the case with QR codes for several years now. The codes have won acclaim throughout the marketing world for their ability to engage mobile consumers. Now, however, the codes may be dethroned as mobile marketing champions…
Read MoreQR codes facing off against NFC technology in marketing
