Mobile marketing battle launched between Amazon and FTC

Amazon mobile commerce

The massive online marketplace is fighting the Federal Trade Commission over in-app purchases. Inc. has decided that it is not going to take the new FTC mobile marketing policies for in-app purchases sitting down, and has decided to fight the requests that the regulator has made for the company to comply. Other companies that have received this same request, such as Apple, have already settled over this controversial issue. The center of this conflict is a common complaint from consumers regarding apps that can be downloaded for free but…

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