QR Code Press

QR codes boost food traceability in NZ

11/19/201511/18/2015 Julie Campbell

A new quick response code system has been implemented to help consumers learn their product sources. A traceability system has now been developed in New Zealand, which is meant to give consumers QR codes to scan so they will be able to use their smartphones to rapidly discover the sources of the products they want to buy. The quick response codes were chosen because of their low cost and ease of use through any smartphone. The system is called IDlocate and has been created by a company headquartered in Auckland,…

QR codes are placed under the spotlight by Columbia Marketing

12/18/201412/16/2014 Sam Lambert

Quick response codes are being applauded by marketers on an increasing basis, due to cost effectiveness. When it comes to use as a part of a mobile marketing strategy, QR codes have had a rough start, as marketers have struggled to be able to determine how exactly to get the most out of this very inexpensive method of adding virtually limitless digital content to print ads and product packaging. While many companies have seen considerable success with their barcodes, these results are inconsistent. The appeal for QR codes is considerable,…

QR codes on fruit clamshell packaging boots mobile marketing

08/11/201408/09/2014 Jesse Collins

The Farmers Fresh Fruit Company has announced the integration of quick response codes into its label design. The Farmers Fresh Fruit Company has now revealed the redesigned version of their California Thomcord Variety of produce, which now contains QR codes that can be scanned by consumers to learn more about the product and the company. The quick response code was custom designed for the packaging to make it smartphone friendly. As was discussed in the July 11 edition of the QR Code Detective in “Can you learn from the produce…

QR Code Detective: Can you learn from the produce aisle?

07/11/201407/14/2014 Julie Campbell

QR Code Detective - California Giant Berry Farms

The fruits and veggies in your local supermarket may now be the most high tech items in the store. Although the fruits and vegetables in the produce department of the grocery store may seem like some of the most basic and natural items among the many aisles, the use of a QR code has now become commonplace as growers and distributers, alike are discovering the benefits of what these barcodes can do for sales while a customer is in store and to encourage repeat purchases. These quick response codes can…

QR codes used by produce grower to build connection with shoppers

01/30/201301/28/2013 Jesse Collins

Tanimura & Antle has chosen to use consumers’ own smartphones to build a better relationship. In order to provide shoppers with more tips and information about the use of their produce, Tanimura & Antle has launched a program using QR codes in the hopes to build a connection with the people who are buying their products. These barcodes could be added to produce without adding any extra bulk. Being able to provide considerable information without adding size or weight was important, as produce is typically weighed in order to determine…