New form of QR code boosts mobile commerce through instructional encouragement to scan

QR Codes shopping for men

  Survey says…half of mobile campaigns have implemented a QR code. Scanbuy.com data has indicated that half of all marketers have already implemented QR codes as an element of their overall mobile marketing, and an additional 86 percent intend to incorporate it into their mobile commerce efforts in the future, making it clear that these barcodes are growing in popularity. The question that remains is whether or not it will have the desired impact on consumers and whether or not they will actually use them. Though the awareness of QR codes,…

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Santa Monica Museum activates QR code campaign along with many other museums

Santa Monica Museum of Art in California

Print 2D, an integrated media solutions company, has developed a new QR campaign for the Santa Monica Museum of Art in California. The museum is gearing up for their annual  fundraising event, called Incognito, and hopes to make use of mobile technology to offer a unique experience. QR codes have been experience quite a lot of attention in the art world, particularly from museums looking to put a cutting edge on their exhibits. The codes have been used to recreate Picasso’s masterpieces as well as promote upcoming artists. More museums…

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What do art and QR codes have in common?

Dayton Art Institute has started using QR Codes with some of their artist’s exhibits. Only a few other museums across the U.S. are using them at this time. The QR Codes were incorporated with the art exhibits last year; they estimated that about 10 percent of the four thousand visitors used them. The Dayton Art Institute began in 1919 and has grown to be one of the nation’s finest (mid-sized) art museums. The museum now has over 26 thousand objects that cover over a five thousand year history of art.…

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Bank Audi rolls out first time ever QR code campaign

Bank Audi, Lebanon’s largest bank in terms of both customer deposits and total assets, has long embraced technological advancements, integrating them into their services for the betterment of their customers. They are now turning to QR codes to accomplish this aim with a new interactive service. Bank Audi is the first bank in Lebanon to make use of the codes. The new service targets credit and debit cardholders. Customers can scan the codes which will take them to a mobile website that will let them customize their cards. That is…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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Why do schools like QR codes so much?

QR codes have made their way to the campuses of Abilene Christian University. On Tuesday, students were offered a free barcode scanning app for their smart phones, encouraging students to take advantage of the new codes riddled throughout the campus. The codes are allowing students to access digital content on their mobile devices and will help them connect with fellow students. The codes will also be used to promote school events. The school’s library has already implemented the codes as a way to give students additional access to the facility’s…

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Retailer giant gives a backstage pass to shoppers

Macy’s is without doubt the most popular department store known worldwide. As part of its new campaign it launched a new way for shoppers to connect with it through their mobile phones, giving their customers a special backstage pass to info not made available until now.  Macy’s new campaign coined, “Backstage Pass”, is the store’s way of bringing on the spot advice to shoppers concerning its latest tips, designs, fashion and products for spring. Making this move even smarter, Macy’s has selected two of the fastest methods of connecting with…

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