QR codes used for awareness campaign but students not scanning

Abilene Christian University Jacob's Statue

QR codes are quite popular with marketers these days. With the rise of mobile technology, the codes have emerged as one of the best methods available for advertisers to engage consumers. Many businesses make use of the codes for this purpose as well as to raise awareness for their various endeavors. However, the codes are struggling to gain traction with students, few of whom recognize the codes. Even fewer of them can find the codes useful in any way. The codes have been used on a number of university campuses…

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What do art and QR codes have in common?

Dayton Art Institute has started using QR Codes with some of their artist’s exhibits. Only a few other museums across the U.S. are using them at this time. The QR Codes were incorporated with the art exhibits last year; they estimated that about 10 percent of the four thousand visitors used them. The Dayton Art Institute began in 1919 and has grown to be one of the nation’s finest (mid-sized) art museums. The museum now has over 26 thousand objects that cover over a five thousand year history of art.…

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New enterprise with fresh opportunity for all types of businesses

AngelPad, a platform connecting ambitious startups with enterprising investors, held another of their famous Demo Days yesterday. Thirteen promising companies, ranging from car insurance to search engine startups, were presented to more than 100 potential investors. The thirteen were chosen from amongst a pool of more than 800 applicants. A number of companies that were represented at AngelPad’s Demo Day made use of QR codes. Many marketers are beginning to rely on the codes as a way to engage consumers as mobile technology becomes a more integrated part of their…

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Home Depot’s New QR Code Campaign Released

Home Depot has long been lauded for its helpful and enthusiastic staff. The retailer has prided itself on the experience it offers customers and is now taking their efforts to the next level by using QR codes in their stores. Today, the retailer announced that they will be using the codes in a series of advertisements that will be launched nationwide. They will also be directing consumers to download scanning applications to their smart phones so that they will be able to participate in the campaign. The codes have become…

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