What’s a QR Code? They are those rather odd looking black and white square barcode now appearing in your magazines, newspapers and on your favorite products. By scanning them with an app on your phone they can open websites. Truth is we believe the QR code is just a bit, well, boring. Why not shake it up – perhaps add 3D layers, and sound? That humble QR code can do so much more for you if it’s an onvert™ code. Onvert can do everything a QR can do plus 3D…
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How to evaluate a mobile loyalty program
Mobile loyalty programs are becoming increasingly popular among smartphone users, and retailers, restaurant owners, and other merchants are starting to recognize the size of the potential that they hold. However, all loyalty programs are not created equal over the mobile channel, so it is important to know how to evaluate one for its efficacy. Use the following questions to help to decide whether or not a mobile loyalty program has the best chances of success: • Is the program transactional? Even though it is being used through a new technology…
Read MoreProgenitor of QR codes releases new guide to help people understand how to use the technology
Though QR codes have only recently been getting a great deal of attention, they are not a new technology. The codes were first developed in Japan by Denso Wave, a subsidiary of Toyota. The company designed QR codes as a way to efficiently keep track of inventory. When Japanese marketers got hold of the barcodes, however, they found that they could create interactive advertisements with the codes. Today, QR codes are nearly everywhere in Japan, but fairly rare in Western societies. Though the codes are now becoming famous in the…
Read MoreConstant Contact takes on mobile marketing to an entirely new degree
Constant Contact has announced that it will be embracing mobile marketing to a much greater degree with a new partnership with DIDMO, the developers of the Magmito cross-platform solution for mobile app creation. Though it wasn’t too long ago that the primary focus of the teams at Constant Contact was on services that provide email marketing, the company has now widened its potential and its offerings so that it will have the opportunity to achieve much more significant growth than their customers – past and present – may have expected.…
Read MoreResearch from Scanbuy shows awareness and adoption of QR codes solid among American marketers
A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…
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