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Businesses prepare as consumers increasingly shop with smartphones

09/11/2011 Julie Campbell

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

Geo-marketing being utilized more and more

08/02/201108/03/2011 Jesse Collins

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…

Nokia opens new online store, hopes to get businesses involved in NFC

07/29/201107/29/2011 L. Green

Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…

AR’s role in tomorrow’s mobile market

07/16/201107/16/2011 Stephen Vagus

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

Amex uses mobile partnership with foursquare to boost consumer loyalty

06/27/2011 Jesse Collins

American Express has partnered up with foursquare to provide their cardholders with exclusive shopping offers by way of their mobile devices, for Sports Authority, H&M, and Union Square Hospitality Group. This agreement will permit Amex cardholders to connect their credit cards with their foursquare accounts so that they can obtain and redeem specials from these merchants. It will also provide consumers with the ability to redeem the offers that they have received, without the requirement for special codes or coupons, nor by needing to show the mobile device once they…