Mobile commerce is evolving with the help of social media

social media marketing mobile commerce

Social media companies are looking forward to the evolution of mobile payments Social media companies see a great deal of promise in the mobile commerce space, especially if it continues to become more personalized for consumers. The world of mobile commerce is beginning to evolve, with retailers and brands offering more personalized experiences to consumers. Facebook, Google, and Foursquare are all trying to deliver these experiences as seamlessly as possible in order to secure the growth of mobile commerce and its continued evolution. Facebook sees great promise in engaging with…

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Mobile app from Foursquare returns its check-in badges

foursquare mobile app

This popular feature is now being returned to the application with the latest update for Swarm. Just about one year after Foursquare announced that it would be dividing its mobile app into two separate applications, the company now appears to be returning some of the features that it had removed and that proved to be some rather unpopular changes among users. This suggests that the company has had time to look at the difference that its new check-ins app, Swarm, has made. On Monday, Swarm was updated and brought back…

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Foursquare takes on augmented reality

foursquare mobile app

Augmented reality feature developed by Foursquare Augmented reality often attracts attention because of its entertaining nature. The technology is regularly used in a wide variety of entertaining ways, leveraged as a tool to provide consumers with dynamic content. This has made augmented reality somewhat common in the marketing field, but the technology does have practical uses, especially when it comes to social networking. Foursquare, the popular location-based social platform, has been working on its own augmented reality feature, which is now available to a select demographic of consumers. Social networks…

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QR codes from Phewtick offer scanners rewards

QR Codes T-shirts

A Japanese company is hoping to encourage the use of its quick response barcodes. A Japanese startup called Phewtick has unveiled its latest plans to encourage people to scan their QR codes by offering rewards in exchange for their use. Phewtick is a smartphone app that helps its users to be able to meet new people. Now, it is also using QR codes to help those same users to make a little bit of money while they connect with others. The entire process is centered around using the quick response…

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The continuing importance of location to mobile commerce and marketing

Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

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Businesses prepare as consumers increasingly shop with smartphones

Mobile Marketing Statistics

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

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Geo-marketing being utilized more and more

Geotargeting

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…

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Nokia opens new online store, hopes to get businesses involved in NFC

Nokia technology news

Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…

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AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

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Amex uses mobile partnership with foursquare to boost consumer loyalty

Mobile Commerce Industry News

American Express has partnered up with foursquare to provide their cardholders with exclusive shopping offers by way of their mobile devices, for Sports Authority, H&M, and Union Square Hospitality Group. This agreement will permit Amex cardholders to connect their credit cards with their foursquare accounts so that they can obtain and redeem specials from these merchants. It will also provide consumers with the ability to redeem the offers that they have received, without the requirement for special codes or coupons, nor by needing to show the mobile device once they…

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