Tag: foursquare

Mobile commerce is evolving with the help of social media

Stephen Vagus
social media marketing mobile commerce

Social media companies are looking forward to the evolution of mobile payments Social media companies see a great deal of promise in the mobile commerce space, especially if it continues to become more personalized for consumers. The world of mobile commerce is beginning to evolve, with retailers and brands offering more personalized experiences to consumers. Facebook, Google, and Foursquare are all trying to deliver these experiences as seamlessly as possible in order to secure the growth of mobile commerce and its continued evolution. Facebook sees great promise in engaging with…

Read More

Mobile app from Foursquare returns its check-in badges

Julie Campbell
foursquare mobile app

This popular feature is now being returned to the application with the latest update for Swarm. Just about one year after Foursquare announced that it would be dividing its mobile app into two separate applications, the company now appears to be returning some of the features that it had removed and that proved to be some rather unpopular changes among users. This suggests that the company has had time to look at the difference that its new check-ins app, Swarm, has made. On Monday, Swarm was updated and brought back…

Read More

Foursquare takes on augmented reality

L. Green
foursquare mobile app

Augmented reality feature developed by Foursquare Augmented reality often attracts attention because of its entertaining nature. The technology is regularly used in a wide variety of entertaining ways, leveraged as a tool to provide consumers with dynamic content. This has made augmented reality somewhat common in the marketing field, but the technology does have practical uses, especially when it comes to social networking. Foursquare, the popular location-based social platform, has been working on its own augmented reality feature, which is now available to a select demographic of consumers. Social networks…

Read More

QR codes from Phewtick offer scanners rewards

Jesse Collins
QR Codes T-shirts

A Japanese company is hoping to encourage the use of its quick response barcodes. A Japanese startup called Phewtick has unveiled its latest plans to encourage people to scan their QR codes by offering rewards in exchange for their use. Phewtick is a smartphone app that helps its users to be able to meet new people. Now, it is also using QR codes to help those same users to make a little bit of money while they connect with others. The entire process is centered around using the quick response…

Read More

The continuing importance of location to mobile commerce and marketing

Julie Campbell
Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

Read More