Smartphones are beginning to drive the growth of mobile commerce

mobile commerce future smarphone

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. Now, however, smartphones may be driving the growth of mobile commerce. 67% of adults…

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Quixey may help boost mobile shopping through new mobile marketing technology

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Startup’s technology could be a good way to engage mobile consumers Advertisers have spent an estimated $69 billion on mobile ads this year, but they are finding it difficult to encourage consumers to use their mobile devices to purchase products online. Quixey, a startup focused on improving mobile marketing, believes that it can solve this issue by reaching into applications. The startup has taken a new approach to mobile marketing, providing a real-time experience that could prove more capable of connecting consumers with products that they may be interested in.…

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Mobile banking at Lloyds rated higher than Barclays

mobile banking

A recent report also showed that Caixa, a Spanish bank, received the highest score. Forrester Research recently released a report that rated some of the top banks in terms of their mobile banking functionality, and among the leading names on the list, Lloyds Bank was soaring. In fact, that bank managed to score ahead of the majority of its lead competitors such as Barclays and Natwest. This data was released in the Global Mobile Banking Benchmark review that was issued by Forrester. Within it, the research firm ranked the leading…

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Mobile commerce may be the future

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Mobile commerce is becoming a powerful retail force that is growing quickly among consumers and businesses Mobile commerce may become the dominant force in the retail industry in the coming years. Consumers throughout the world are using their smartphones and tablets to shop online and in physical stores, and the number of people doing this is growing at a rapid pace. Many people favor mobile commerce because of its convenient nature, and companies that provide a convenient experience tend to find the most support among mobile consumers. Estimates show that…

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New laws could impede the growth of mobile payments

Mobile Payments trends

Mobile commerce continues to thrive in the US, but new laws could slow growth Mobile payments are gaining traction in the United States. Companies like Google and Apple are supporting the growth of mobile transactions and helping make it possible for retailers to engage mobile consumers in a more dynamic fashion. According to a recent report from Forrester Research, the U.S. mobile payments market will reach $142 billion in 2019, but this growth may be offset by new laws that could have a major impact on mobile shopping as a…

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Mobile payments will make up only 1 percent of US transactions by 2019

two hands mobile payments

Consumers will still be using their plastic credit and debit cards the vast majority of the time in 5 years from now. The release of Apple Pay has caused many people to think that this is the point at which mobile payments will be taking off, but a recent report has suggested that by 2019, these smartphone based transactions will still make up only 1 percent of all consumer spending in the United States. Many feel that the growth of Apple Pay is restricted as it does not share spending…

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E-commerce set to boom in Canada, but not for domestic retailers

Canada Post e-commerce

Digital commerce is growing as consumers begin to shop online more regularly E-commerce may be set for a boom in Canada. Forrester Research has released a new report that shines a spotlight on the potential growth of digital commerce during the holiday season. Canada has been somewhat sluggish when it comes to e-commerce, with many of the country’s retailers showing only modest interest in engaging mobile and digital consumers. In Canada, only 6% of all retail sales are made online, but a growing number of Canadians are beginning to show…

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Mobile marketing mistakes underscored by report by Forrester

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Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel has taken so far. The data that was released in the report showed…

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Mobile Technology is Changing the World

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Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have also given people access to the mobile Internet, allowing them to connect to millions of…

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BlackBerry has been called a “Leader” in enterprise mobile management

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Forrester Research has recently given this title to the company from among 14 other top vendors. The respected firm, Forrester Research, Inc., has recently given BlackBerry a considerable amount of applause by calling it a “Leader” in Enterprise Mobility Management after having evaluated that and 14 other leading vendors within that industry. It was the Canadian device maker that came out on top with the highest score within the Strategy and Global Presence categories. In Market Presence, BlackBerry tied with another company. That category examined install base, revenue, and partners.…

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Mobile commerce sales to soar in the US this year

mobile commerce usa

Mobile sales to hit new heights throughout the country this year Mobile commerce sales in the U.S. are expected to reach new highs this year. This is because more people are beginning to take mobile shopping seriously, showing favor for its convenient nature and how accessible shopping online from a mobile device has become. Mobile payment services are becoming more common throughout the country, with many new startups emerging to fight for the support of consumers in the mobile space. Report estimates that US mobile sales will reach $114 billion…

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