Tag: forrester research mobile commerce

M-commerce will help to bring online shopping to $370 billion in the US

Stephanie Beck
M-Commerce

The predictions from Forrester Research are that it will reach this level before the close of 2017 Forrester Research has released the details of its latest study, which have indicated that m-commerce will play a vital role in the astronomical growth of ecommerce over the next few years in the United States. The report said that this will be fueled by the rapid adoption of tablets and smartphones among consumers across the country. So far, they have shown that sales over ecommerce are on pace to experience a considerable annual…

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Mobile commerce taking off in the United Kingdom

Julie Campbell
qr code virtual store

U.K. smartphone owners increasingly using devices as a part of their shopping experience. New research in Britain has shown that mobile commerce is becoming ever more popular among smartphone users in the country, as a growing number of related affordable and convenient services also become available, such as cheap shipping prices. The survey identified the U.K. as a leader in online ordering over smartphones. The study was conducted by Forrester research, which then released a report which identified the large population in the United Kingdom, its high online shipping penetration…

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