Forrester names some of the top brands for their mobile experiences

Mobile Commerce Industry

Though mobile does allow smartphone and tablet users access to the web, mobile has a great deal more to it than that, as it provides companies and brands with the chance to build next-generation experiences for consumers and add to the potential for convenience. Brands are able to engage their clients and form deep relationships that will continue over the long-term, assuming that they have performed in an innovative and contextual manner that uses the power of the technology to develop the type of experience that the user will find…

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Market research company predicts mobile commerce to reach $31 billion in 5 years

Forrester Research, a market research company based in Cambridge, MA, released a report that outlined the results of a detailed study of the increase in the mobile device and Smartphone market, and the significance of that intensification with regards to shopping by way of mobile devices. The report explained that regardless of an augmentation of the popularity of both Smartphone and mobile devices, which has been occurring at an exponential rate, consumers have not yet fully accepted the idea of shopping by way of those devices. The Forrester study results…

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