foresee m-commerce Archives

M-commerce for travel doesn’t typically occur while on the go

03/29/201303/28/2013 John Montgallo

The majority of this type of shopping is occurring at home, says a study by ForeSee. The results of a study conducted by ForeSee have been released and have revealed a considerable amount of insight regarding consumer satisfaction while using m-commerce apps and websites for travel. It discovered that many users of these smartphone and tablet based services are not using them where expected. While many would expect that m-commerce would be used for travel shopping while the consumer is on the go, that is only true 12 percent of…

M-commerce has generated massive in-store retailer debate

02/15/201302/13/2013 Jorge Gonzalez

Shops are building a love/hate relationship with mobile device carrying consumers. The results from a recent ForeSee m-commerce study have helped to cast some light on the struggle that brick and mortar retailers have been facing, and has shown that while it may look like a curse at first glance, it could actually be a blessing in disguise. This recent customer satisfaction index that was conducted over the holiday season offered vital insight. This recent m-commerce knowledge could be used by retailers to gain a far clearer understanding of how…