A recently conducted study has shown that shopping over smartphones is certainly increasing. According to the latest study conducted on mobile commerce, up to 78 percent of smartphone users are applying their devices to the shopping decision process for choosing the products that they will buy. The study showed that these devices were often used for shopping behaviors such as product comparisons. The study was conducted with the participation of 400 users of both smartphones and social media users in India, from among 4,000 total participants. The study indicated that…
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