QR codes in the financial services arena

The widespread use of QR codes during the holiday season by several companies had caught the attention of financial services firms looking at the vast potential that the technology can bring to their business. This concerns especially financial services marketers who keeps on looking for new and more innovative way of letting consumers know of the services they offer. And in this times when smart phone use is on a steady rise, the idea of having potential customers having all the information about the company and services on an instant…

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