Amex uses mobile partnership with foursquare to boost consumer loyalty

Mobile Commerce Industry News

American Express has partnered up with foursquare to provide their cardholders with exclusive shopping offers by way of their mobile devices, for Sports Authority, H&M, and Union Square Hospitality Group. This agreement will permit Amex cardholders to connect their credit cards with their foursquare accounts so that they can obtain and redeem specials from these merchants. It will also provide consumers with the ability to redeem the offers that they have received, without the requirement for special codes or coupons, nor by needing to show the mobile device once they…

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