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Mobile apps were highly downloaded in November, Fiksu

01/02/201512/31/2014 Jennifer Goula

That month saw a massive growth of 42 percent over the same month in 2013, for free applications. The most recent Fiksu App Store Competitive Index has now revealed that in November, there was a tremendous jump in the volume of downloads of mobile apps when compared to those that had been downloaded the year before. This took into account the mobile applications that were downloaded for free, though paid apps were not tracked. Fiksu’s index provides tracking of the average aggregate daily download volume at the iOS app store,…

Mobile marketing for apps continues its costly trend

07/02/201406/30/2014 Jorge Gonzalez

Smartphone application developers are finding that it is increasingly expensive to advertise their products. A new report has been issued by Fisksu, the mobile marketing firm, which has revealed that inflation is continuing to cause a large amount of grief for app developers who are finding the cost of advertising their applications is only becoming more expensive as time goes by. This rise in the price of each new download is becoming problematic for many app developers. The Fiksu mobile marketing report showed that when compared to the cost of…

Mobile app marketing was more expensive in April

06/03/201405/31/2014 Jesse Collins

Following a two month decline in that expense for developers, they were suddenly forking over more for their ads. April brought about an increase in mobile app marketing costs after developers were able to take advantage of a decline that had continued for two consecutive months, according to a Fisku report. That mobile marketing firm showed that acquiring new users became more expensive in April. The Fiksu monthly report suggested that last month saw the end of a massive surge of mobile app marketing spending that had been experienced in…

Mobile marketing costs are rising, says Fiksu

01/03/201412/31/2013 Jennifer Goula

This channel is becoming more expensive, as per the latest statistics from November. According to Fiksu, a user acquisition and marketing firm, and its most recent Cost per Loyal User and App Store Competitive Indexes release, mobile marketing costs are on the rise, as is the price tag associated with app downloads. This data is significant as it is seen as the effect of the upcoming holiday season on expenses. The app download and mobile marketing costs indexes are considered to be a reflection of the start of the actual…

Holiday mobile marketing looks strong following October Index

11/29/201311/26/2013 L. Green

Fiksu has predicted that smartphones will be a very important channel throughout the shopping season. According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be an exceptionally important for reaching and attracting consumers. This Index indicated that in October, the cost per loyal…