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Holiday mobile marketing looks strong following October Index

Holiday mobile marketing looks strong following October Index

(adsbygoogle = window.adsbygoogle || []).push({}); Fiksu has predicted that smartphones will be a very important channel throughout the shopping season. According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be … Read entire article »

Filed under: Mobile Marketing, Trends, United States

Fiksu data shows price of mobile marketing down and download of apps even out

Fiksu data shows price of mobile marketing down and download of apps even out

Fiksu, Inc., the first mobile ecosystem-wide app user acquisition platform in the industry, has reported that in February 2012, there was an evening out of the downloading of mobile apps, after the post-holiday boom in January which broke all previous records. The company’s data also showed that the price of acquiring new loyal app users experienced only a marginal increase during that month. The Fiksu App Store Competitive Index showed that there was a decrease in the … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing