QR codes used for unique awareness charity campaign

qr codes charity blankets

The barcodes were used to help replicate the experience of being homeless and generate donations. Fiftyfifty, a German charitable organization that supports the homeless, has started to use QR codes printed on blankets in a unique way in order to help to generate donations to their cause. The experience included freezing cold cinemas that helped people to experience a touch of what the homeless feel. The charity ran the campaign using QR codes from December through January in cinemas across Germany. The theaters involved in the experience turned their temperatures…

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