Tag: FIFA world cup

Sound activated AR Lens Launched by Budweiser for World Cup 2018

Jorge Gonzalez
Sound Activated AR Lens - Budweiser World Cup 2010 Game

The limited edition augmented reality lens will be available to Snapchat users. This week, in partnership with Snapchat, Budweiser will unveil multiple AR (augmented reality) lenses, filters and vertical video ads, including the world`s first sound activated AR lens. Part of Budweiser`s marketing strategy for the 2018 FIFA World Cup, this new technology launched on June 18th to coincide with England`s first match against Tunisia. The unique AR tech is for Snapchat users aged 18 and up. The sound activated AR lens is designed to respond in real-time to the…

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World Cup travelers warned their mobile devices are at a security risk

Amanda Giasson
World Cup Travelers - Cybersecurity warning - flaming soccer ball - football

The 2018 FIFA World Cup kicks off with a cyber security warning. Top U.S. counterintelligence official, William Evanina, is officially advising American World Cup travelers heading to Russia for FIFA 2018 to leave their mobile phones and other electronic devices at home, as there is a possibility they could be hacked by the Russian government or cybercriminals, reported Reuters. Any data on an electronic device can be hacked. It does not matter what electronic device World Cup travelers take with them to Russia. Any data, especially personal identification information, on…

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Social media marketing loves the Suarez bite scandal

Julie Campbell
social media marketing puma twitter fifa world cup

Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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QR codes for tourists will be installed in Sao Paulo, Brazil

Julie Campbell
tourism qr codes

These quick response codes will be posted on signs and will provide information in English, Spanish, and Portuguese. A recent announcement from São Paulo Turismo in Brazil has revealed that new tourist signs will be installed for pedestrians in the city’s downtown area, featuring QR codes that will help people to locate local attractions and obtain the directions that they require to their intended destinations. These quick response codes will also provide additional information and facts about each location. The QR codes on the signs are being installed in time…

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