Leo Burnett, one of the world’s largest advertising firms, has entered the mobile marketing arena by crafting a QR code campaign for Italian car maker, Fiat. A growing number of advertisers are incorporating QR codes into their efforts in an effort to make ads more dynamic and interactive. Companies are becoming increasingly invested in mobile marketing strategies as the world’s consumers become more attached to wireless devices. Fiat is one of the first auto makers to use the codes for marketing, but not the first to put them to good…
Read MoreFiat’s new QR code campaign on the road
