Mcommerce websites are lacking in over 4 out of every 5 UK fashion retailers

Mobile commerce shopping trends

84 percent of businesses in this industry aren’t catering to smartphone customers. Despite the fact that nearly 90 percent of British fashion retailers believe that mcommerce should be a vital part of their business, a recent poll has shown that the vast majority has failed to do much about it. The MoPowered research showed that many factors are holding businesses back from mobile commerce. Among those factors are the perception of high costs, concerns regarding security, and a lack of adequate resources in order to achieve the necessary goals. At…

Read More