fashion industry news Archives

Augmented reality apparel becoming more of a realistic

09/03/201209/02/2012 John Montgallo

Fashion industry continues to show interest in augmented reality The world of fashion is constantly pushing the boundaries of convention and has made a name for itself by doing so. As technology becomes a more significant part of everyday life, the fashion industry is looking to respond by making clothes more compliant with emerging technology trends. Thus, augmented reality apparel is born. The concept of embedding digital content into an article of clothing is gaining traction in the fashion industry and augmented reality could soon become a normal aspect of…

How is the fashion industry using technology these days

03/15/201103/15/2011 Stephen Vagus

The Internet is becoming ever more integrated with reality as technology continues to advance. The ability to be everywhere at any given moment has taken the prestige out of attending popular events in person, particularly in the fashion world. The fashion industry has always been avant-garde, often on the cutting edge of the latest trends whether they are clothing or technology. As technology progresses, the industry is looking to take advantage of everyone’s omnipresence. Earlier this month, Burberry drew a lot of attention by streaming its autumn catwalk show live.…