Building up your brand is one of the most difficult parts of marketing. It is a combination of using great advertising campaigns and then following it up with a company culture customers love. If you can make a friend out of your customers, you have done your job. If you have made them feel special or connected to your brand, you have done your job. If you have connected to them and made them feel proud to use or wear your products, you have done your job. Effective branding means…
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