Sainsbury looks to promote Fairtrade with the help of QR codes

Sainsbury's QR Code

The Fairtrade Fortnight event has begun in the United Kingdom. The event aims to promote awareness of Faritrade goods – those produced through humane means. Sainsbury, one of the world’s largest supermarket chains, has announced that it will be taking part in the event by adding QR codes to many of its products. The company hopes to inform consumers about how beneficial purchasing Fairtrade products is to farmers in the world’s most impoverished countries. All of the Fairtrade branded products carried in Sainsbury’s stores throughout the UK will feature their…

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