Tag: facebook

TikTok social media platform value now 11 percent higher than Facebook

Stephanie Beck
Social Media Platform - TikTok Value Increase

The short video app is also valued at 65 percent higher than Instagram according to a new report. TikTok has now overtaken Facebook as a considerably more valuable social media platform, as a new report from Business2community.com has indicated that the former now has a value 11 percent greater than the latter. This makes TikTok the most valuable brand in its category, based on the statistics in the new report. The analysis was based on data from Q1 this year, naming TikTok the most valuable social media platform in the…

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All social media apps have risks similar to TikTok

John Montgallo
different Social media apps

A transparency group is cautioning that the Chinese platform isn’t the only one posing risks. A nonprofit advocacy group called the Tech Oversight Project is urging Congress to hold US social medias accountable ahead of hearing testimony from TikTok’s CEO. The group says the US platforms pose similar national security and mental health risks to TikTok. The nonprofit has stated that Alphabet Inc.’s Google, Meta Platforms Inc.’s social media apps such as Facebook and Instagram, Apple Inc and Amazon.com Inc’s products all employ comparable harmful business practices to TikTok. Moreover,…

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More paid features slated for Meta apps

Sam Lambert
Meta apps - Facebook and Instagram logos

Facebook and Instagram are among the applications that are lining up for additional premium features. A newly established team focused on Meta apps are getting ready to identify and build “possible paid features”, including Facebook, Instagram and WhatsApp, according to an internal memo issued to the company’s employees last week that was cited in a The Verge report. The new division of the company is its first step into the development of paid social media features. The company’s social media platforms have billions of active users. That said, the Meta…

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Facebook’s virtual reality investments have lost almost $20B since 2020

John Montgallo
Virtual reality - Facebook investment

Last quarter alone, Meta spent $2.96 billion to continue the company’s attempt to build the metaverse. Meta has been aggressively pursuing its virtual reality metaverse world, but this pursuit has come with a large price tag as the company has consistently lost money on the effort until now. The metaverse is meant to allow users to navigate a VR world in the form of their digital avatars. The Facebook parent company has released its first quarter 2022 financial results and has revealed that this year alone, the virtual reality investments…

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The metaverse may not be Meta’s best path to gaining Gen Z leaving Facebook

Sam Lambert
Metaverse Gen Z

According to a recent study, teens are split as to whether the concept sounds appealing to them. The results of a new survey of Gen Z showed that while Meta may think that the metaverse is the key to capturing those stepping away from Facebook, this might not end up being the case. This new strategy to use virtual reality to build a broader audience isn’t appealing to teens as expected. Piper Sandler recently released a Gen Z research report showing the results of a survey of the generation’s opinions…

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