Top B2B Marketing Strategies in 2019

B2B Marketing

Compared to the preceding years, B2B marketers are currently experiencing more transformations at every step of the buyer’s journey. Notably, with instant and unlimited access to information, competition between B2B marketers is stiffened. Meaning, only those that fit into the digital sea change will convert more leads to loyal customers. To formulate winning business to business marketing strategies in 2019 and beyond, unfolding in the subsequent paragraphs are some critical pointers to consider. Understand the target audience and give answers to their queries Customers have pains and challenges that they…

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Patent reveals new details about Facebook AR glasses

Facebook AR Glasses - Woman wearing sunglasses - facebook logo reflection

A patent filing has provided more details about the yet to be released augmented reality glasses. Although the much anticipated Facebook AR glasses are not due to be released until sometime in the future, a few more details regarding how these glasses might function have been revealed in a new patent filing. Among these details include hints about the audio function of the new device. The wearable technology could be equipped with a “cartilage conduction audio system”. The Facebook AR glasses patent, which was filed back in January but was…

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Facebook has selected London as its base to develop WhatsApp payments

WhatsApp Payments - WhatsApp App

The social network giant wants to drive the messenger service’s mobile payments globally Facebook is serious about developing WhatsApp payments and has chosen London, England as the center of the mobile payments platform’s development. The messenger service will hire on 100 new software engineers from London and Dublin. The reason that Facebook decided on London instead of a US city is that it is widely used in the UK and England’s capital city is known for attracting talent from other markets where WhatsApp is popular. This includes markets such as…

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Instagram mobile shopping app is reportedly in the works

The social media network is developing a standalone mobile app for online shopping. An Instagram mobile shopping app may be developed in the future as the Facebook-owned social media network’s potential for e-commerce grows. The new app may be called IG Shopping. The possible standalone Instagram mobile shopping application would reportedly allow users to look through goods from online merchants and purchase them directly in the app, according to The Verge. Although the new app does not yet have a name, it may be called IG Shopping, which would be…

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Facebook software bug makes private posts public

Facebook Software Bug - Social Media - Facebook logo

As many as 14 million Facebook users were effected in May. Due to a recently discovered Facebook software bug, up to 14 million users may have posted private information to the public between May 18th and 22nd, said the social media giant. Even users who had previously selected a more restricted sharing option were effected. The Facebook software bug reportedly set posts to be shared with “everyone,” even if a user had selected stricter account privacy settings in regard to who can see their posts. After the glitch was discovered…

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