The social network is rolling out its new mobile service that allows real world purchases. Facebook has announced the launch of its new mobile commerce Gifts service, which lets its members purchase and send items from the real world as presents to the contacts on their friends lists. This service has rolled out on desktop and Google’s Android. It was also announced that a version designed for the Apple iOS will also be launched within the next few weeks. Facebook Gifts has been built on the mcommerce gifting platform called…
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The latest m-commerce trend is social gifting
Though last year’s major online trend was group discounts, this year, the shopping fashion has turned to a more giving direction with social gifting on Facebook. Gifting has caught the attention of social media marketing and retail experts alike, as individuals get together on their favorite platform and purchase presents for one another. Wrapp, a startup based in Sweden, has only just launched its American business on Monday, and has been receiving millions in venture capital dollars as some of the top retailers, such as Starbucks Corp., Gap Inc., and…
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