Social commerce growth takes off with help from the pandemic

Social Commerce growth - TikTok app on phone

Many platforms including Instagram, Facebook and TikTok have seen activity rising. The coronavirus pandemic has given quite the shot in the arm to social commerce growth. A number of different platforms have experienced rising shopping activity as more consumers look to digital channels during lockdowns. This doesn’t come as much of a surprise as people look for alternatives to in-store purchasing. A number of large, well known online merchants – Amazon in particular – have managed to find themselves in an exceptional position for profit due to the temporary closure…

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Shopify is first to use commerce side of Facebook’s social media marketing

Facebook social media mobile marketing buy button

The company has now become the initial user of the conversational shopping feature with Messenger integration. Shopify Inc. has now decided to lead the way when it comes to the upgraded commerce opportunity offered by Facebook’s social media marketing over its multi-channel cloud-based platform that has been created for small and medium sized businesses. It has now integrated with the new Facebook Messenger Platform for offering live customer support. It will also enhance social media marketing through push notifications and offer automatic order confirmations, shipping updates and a great deal…

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Mobile commerce is getting bigger on Facebook pages

facebook messenger mobile commerce internet

The social network has altered its mobile app to help to boost the ability of businesses to build shopping opportunities. Facebook is currently changing some of the features in its app in order to boost the appeal to businesses that are interested in creating mobile commerce storefronts within their regular pages. The latest design change provides businesses with the chance to create a call to action at the top of each page. That call to action gives businesses the chance to encourage visitors to click in order to visit a…

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Social media marketing “Buy” button strategy tested by Facebook

Facebook social media mobile marketing buy button

The social network giant is trying out a new option to help its advertisers to increase their sales. Facebook has revealed that it is testing a new form of social media marketing on its platform, which includes an actual “Buy” button, which is designed to help businesses advertising over the network to be able to boost the sales that they are achieving from their efforts. This new feature will give members of the service the chance to buy products directly through the ads. The “Buy” button can be clicked in…

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Mobile commerce project at Facebook begins testing phase

Facebook mobile commerce

The massive social network is hoping to start powering smartphone and tablet based shopping for others. Facebook has just confirmed recent announcements that have been made at several reputable media outlets which indicated that it is now testing a new mobile commerce and payments system in which consumers would be able to use credit card data stored on Facebook in order to make purchases through third party apps. This represents a tremendous move by Facebook to step into the smartphone and tablet based shopping channel. In order to use the…

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