Location-based promotion helps Dunkin’ Donut boosts their mobile presence

Mobile payments App for Dunkin Donuts

Though Dunkin’ Donuts is already a part of the mobile marketplace, it has announced that it is now boosting its presence there by way of a new campaign that gives its customers the chance to win prizes and the title of “President of Dunkin’ Nation” by checking in at participating locations. In order to run the promotion, Dunkin’ Donuts has integrated Facebook and Foursquare, and will continue to do so until September 23, 2011. According to the Dunkin’ Brands vice president of consumer engagement, Dan Saia, the purpose of this…

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Express yourself with a QR t-shirt…

QR Code T-shirts

Following the trend of printing QR codes on things, many services are cropping up offering to plaster the codes on clothing. Such is the case with ScanMe. The company specializes in stylized t-shirt designs that feature a customized QR code. The code, difficult to find at times amidst the complexities of the designs, can be linked to a customer’s Twitter, Facebook or LinkedIn page. The interesting part is that the codes are updated in real time. Given their connection to social networking sites, that seems sensible. The codes can be…

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