facebook newsfeed Archives

Facebook introduces engagement bait screening algorithm to improve posts

12/20/201712/18/2017 Julie Campbell

Posts designed exclusively to make users click won’t be making it to the newsfeed as often. Facebook newsfeed have become exceptionally crowded, and many of the posts are designed specifically as engagement bait, attempting to force users to click. This form of social media clickbait is making newsfeeds cluttered and unpleasant for users. Users have become frustrated and their complaints have been heard, causing Facebook to alter its algorithms. The new Facebook algorithm is meant to screen the engagement bait posts to reduce their likelihood of appearing in a user’s…

Is mainstream social media marketing under attack from Facebook?

07/11/201607/09/2016 L. Green

mobile commerce facebook social media marketing

The largest social network has now knocked the pins out from under mainstream media posts in newsfeeds. Facebook has recently made some notable newsfeed changes having a big impact on social media marketing. It recently released a blog called “Building a Better News Feed for You.” Within it, it has pointed out some notable changes, particularly a cutback on mainstream media posts. Many are now speculating mainstream media may shrink efforts on Facebook and turn to Twitter. Within the blog post, it said “FRIENDS AND FAMILY COME FIRST: Facebook was…